The Downside of Outdated Facebook Pages

You know that frustrating moment when you search for a local business on Google, click their website, and land on a dead, outdated Facebook page? As a social media marketer, this drives me nuts. Not only does it look unprofessional, but it can make potential customers instantly lose trust. Keeping your online presence fresh is critical, especially if you’re using your Facebook page as your main website.

The Problem: Using Facebook as Your Main Website

When a potential customer clicks on your page and sees that it hasn’t been updated in months—or worse, years—it raises red flags. People want to see that your business is active and engaged, and an outdated page sends the opposite message. It can make your business seem unprofessional and cause customers to question whether you’re still in business. That’s not the first impression you want to leave.

The Fix: Regular Updates and Fresh Content

The good news is, you don’t have to overhaul your entire strategy to keep your Facebook page alive. Regular updates can go a long way in building trust and credibility. At the very least, post frequently enough to show your business is active and relevant. If you’re using Facebook as your main website, treat it like a real one—with regular updates, fresh content, and consistent engagement.

10 Simple Post Ideas to Keep Your Facebook Page Fresh

To help you keep your Facebook page active and engaging, here are 10 simple post ideas that’ll ensure your audience knows you’re alive and kicking:

1. Behind-the-scenes content: Give your followers a look at what goes into your day-to-day.
2. Customer shout-outs: Share a customer’s success story or how they’ve benefited from your product/service.
3. Quick industry tips: Share a simple, helpful tip related to your industry or product. (EXAMPLE)
4. Polls and questions: Get your audience involved by asking fun questions or running a poll.
5. User Generated Content (UGC): Re-share a post or review from a happy customer.
6. Before-and-after photos/videos: Highlight transformations if they apply to your business.
7. Exclusive offers: Everyone loves a good deal, especially when it feels like an insider perk! (EXAMPLE)
8. Industry trends: Share recent trends or news in your niche and give your thoughts.
9. Fun facts about your business: Share something quirky or interesting about your business.
10. Celebrating wins: Whether it’s a business milestone or just a small victory, share it with your audience.

Need Help Managing Your Social Media?

If keeping your Facebook page or any of your social media up to date feels impossible, you’re not alone. Many business owners struggle with finding the time or the know-how to manage their online presence effectively. At VIVO Creative, we specialize in taking the hassle out of social media, so you can focus on running your business while we keep your profiles fresh and engaging. Let’s talk about how we can revive your dead social media profiles and turn them into a revenue-generating machine!