This week, I got to talk a little branding vs sales with Matt Wilson. He’s the account director at Silverback Advertising, an US ad agency, and deals primarily with auto dealers. Matt also hosts the Mostly Automotive Marketing Podcast.
We had a great discussion about how auto dealers are slowly going all-in on digital marketing and really dive into how to brand your business as well as sell online. Matt describes these two types of marketing as Transactional (sales) or Relational (branding).
I hope you get a lot of value for your business out of this conversation and if you need any help with social media or digital marketing in the Hudson Valley NY area, contact us here.
Watch the Interview