[vc_row][vc_column][vc_column_text]In 2017, there are many ways to achieve your mobile marketing goals. Social media, email marketing, geofencing, & SEM, to name a few. However, one of the most cost-effective forms of mobile marketing, we’ve found, has been the use text message marketing, or SMS marketing. While being one of the simplest forms of mobile advertising, it seems as though text marketing is being underused.
Here’s 5 reasons why your business needs to try text marketing this year.
1. Huge Open Rates
Official mobile marketing industry statistics show that 96% of the text messages received are opened and read. Compared to roughly 20% for email, SMS marketing gives you a much higher rate of reaching your customers.
2. Immediate Signups
Customers can immediately signup for your program by using their mobile device. They simply text a KEYWORD to a SHORTCODE (usually a 5 digit phone number) and BOOM, they’re in your list.
You can also send a custom autoresponder message to your new subscriber.
3. No App Required
Customers don’t need to download a special app or social network to receive your promotional text messages. Once they opt in to your texting program, they are in there until they opt out. No need to worry about your members switching phones or data carriers. As long as their phone number stays the same, they’ll always be on your list.
4. Schedule & Track Your Messages
Just like a good email marketing system, SMS marketing can be scheduled and automated. Some programs like ProTexting will allow you to schedule your messages up to a year in advance!
Plus, you’ll have access to campaign analytics and stats, so you’ll know exactly how many messages are delivered, rejected and how many opt-outs you receive (usually very low opt-out rates).
5. Customize Your Campaigns
Text marketing will work with virtually any industry. With custom campaigns, you can send traditional text messages, images, and even video to your customers. Some campaign ideas include:
- Limited Time Offers (Take 10% off your lunch order today!)
- Contesting (Text WIN to 12345 for a chance to win 50 car washes!)
- Special Holiday Messages (Happy 4th of July from XYZ Corp! Today only get a free bag of chips…)
- Personalized Birthday Messages & Offers (Happy Birthday John! Here’s a free dessert to enjoy on your special day!)
With most SMS Marketing companies, like ProTexting, you can sign up with no long term commitment. So if you’re working with SMS marketing for a few months and find it’s not for you, there’s no big financial burden.
Of course with any marketing platform, it’s important to have a partner to help guide your campaign for success. Make sure to contact us for a free consultation if you’re interested in SMS marketing.
Lastly, if you’re looking for a texting platform that is affordable, and offers all of the great benefits listed above, give ProTexting a try. We use them for all of our text message marketing clients and have seen great success with them.[/vc_column_text][vc_column_text][/vc_column_text][/vc_column][/vc_row]