In this post, we’ll discuss the number one mistake small businesses make on social media and what you should be doing instead. This is the major reason that social media is NOT working for your business.
The Mistake: Selling Too Much in Your Feed
The number one mistake small businesses make on social media is selling too much in their feed. Bombarding followers with constant sales pitches is not only ineffective, but it can also be annoying and lead to followers tuning out. Social media is not just a promotional tool, but a platform for people to connect, share their experiences, and build relationships. People want to follow businesses that add value to their lives, not just try to sell them something.
What to Do Instead: Add Value and Build Relationships
To avoid this mistake, small businesses should focus on building relationships with their followers and adding value to their lives. Here are some tips on how to do that:
✅Create value-adding content: Educational, entertaining, or informative content that relates to your business or industry can attract followers and keep them engaged. For example, if you own a fitness business, you could create workout tips or healthy recipe ideas.
✅Engage with your followers: Respond to their comments, share their content, and be a part of the conversation. When people feel like you care about them, they’re more likely to support your business.
✅Promote strategically: The key word here is STRATEGICALLY. Not CONSTANTLY. Instead of bombarding your followers with sales pitches, share your products or services in a way that adds value to their lives. For example, you could showcase a customer testimonial or highlight a special promotion.
Social media is a powerful tool for small businesses to connect with potential customers and promote their products or services. However, to make the most of it, businesses need to remember that social media is not just a promotional tool, but a platform for building relationships and adding value to people’s lives. By focusing on engagement, value-adding content, and strategic promotion, small businesses can avoid the number one mistake of selling too much in their feed and achieve better results on social media.