It’s no shock that video content is where all of our attention is. Whether it’s on our mobile device, on our computers, even our TV’s, video content is all we want to consume. Video consumption is up 100% year over year and now’s the time for your company to get on board, or be forgotten.
Here are 5 more reasons why your company needs to put out more video content now than ever before.
1. Keep visitors on your website longer
Websites that feature video content will see 88% more time spent on page over websites that don’t have video (Forbes). If your bounce rate is high, or your average session duration is low, video is a sure way to keep visitors on your website. The longer they stay on your company website, the greater chance they’ll buy. If this isn’t enough to make you grab your camera and go, then read on.
2. People want to see video content from your company
54% of people say that they want to see more video content from brands and companies they support (Hubspot). Sharing consistent video content creates a better relationship between your company and your customers. Need more proof? Read on.
3. People learn through video
Who reads anymore? 72% of people say they’d prefer to learn about a company, product or service through video over reading text (Wyzowl). For instance, think of the last time you were researching a product or service. Where’d you go to learn about it? YouTube? Facebook? Did you watch a video? Probably!
4. We remember more info from a video
Put another notch in the video column. We’re 95% more likely to remember a company’s call to action when it’s in a video rather than when it’s written (Forbes). In other words, when you tell your potential customers what to do in video form, they’re more likely to do it.
5. Videos get shared more!
Not only do people say they’d share a piece of video content from a brand or business they like, but videos get shared 1200% more times than image and text posts combined (Virtuets). That means your great photos are getting seen less as customers look for video content that engages them.
At the end of the day, we all love video content. When your company gets on board and finally starts sharing some engaging videos, your audience will thank you in many ways. Higher engagement on social media, more shares, more comments, more web traffic, and yes, more sales!
If you need help getting started on a video content strategy, contact us for a free consultation. We’d love to help.