So many of us are addicted to watching TikTok videos, but can it really grow your small business? As an experienced TikTok marketer who has helped many small businesses thrive through short-form video content, here are some of my insights. Whether you’re brand new to TikTok or looking to enhance your strategy, this guide is for you.
Understanding TikTok’s Potential
The Power of TikTok’s User Demographics and Reach
TikTok boasts a monthly active user base of over 1 billion people worldwide, making it a platform that simply can’t be ignored. Its primary user base comprises Gen Z and millennials, two groups that actively engage with brands and possess high purchasing power. But as every social media platform grows, so does the average age of the user.
Success Stories to Inspire You
Real businesses, just like yours, are seeing real growth on TikTok. Take this local golf cart dealer who sees an average of 200,000 views per month on the platform. Not only that, but organic social media traffic now accounts for 45% of their website traffic!
@golfcarsunlimited This isn’t a tank, but it sure looks like one! THIS IS THE MASSIMO WARRIOR! #Golfcar #golfcart #golfcarts #offroad #offroading #4×4 #UTV #utilityvehicle ♬ original sound – Golf Cars Unlimited
Or this local helicopter training and tour facility who grew to almost 100,000 followers leading to new students and customers across the country!
@independentheli Why are the doors off of this helicopter? #helicopterpilot #helicopterpilots #helicopterpilotlife #flywithme #helicopter #helicopters #helicopterride #helicoptertour #helicopterview #helicopterflight #helicopterlife #helicoptertours #helicoptertraining #helicopternation #helicopterlovers #helicoptertravel #helicopterslovers #pilotlife #aviation #aviationlovers #aviationgeek #aviationlife #AviationLover #aviationlove #aviationschool ♬ original sound – Independent Helicopters
Why TikTok Stands Out
Unlike other platforms, TikTok places an emphasis on discovery. Its algorithm is designed to show users new content that aligns with their interests, not just from accounts they already follow. This means your business has a genuine chance to go viral and reach an extensive audience.
How TikTok Can Grow Your Business
Increasing Brand Visibility and Audience Engagement
The short, engaging nature of TikTok content is perfect for capturing attention and increasing your brand’s visibility. My clients often see a notable increase in their brand recognition after consistent posting on TikTok. The occasional “don’t I know you from TikTok?” has happened several times on the street.
Creating Viral Challenges and User-Generated Content
TikTok challenges are a fantastic way to engage with your audience. I helped a coffee shop client create a fun “coffee art challenge,” and the UGC poured in, creating a buzz around the brand.
Driving Results with an Optimized Bio
With a greater level of awareness for your business from your awesome video content, people who are genuinely interested in you will want to learn more. Having a properly filled out bio will help drive traffic to your website, landing page, or wherever you’d like.
Take this local personal injury lawyer who needed to create a specific phone number dedicated to taking phone calls from TikTok.
Effective Strategies for Small Businesses on TikTok
Developing an Authentic Voice
This is key to connecting with the TikTok audience. Share behind-the-scenes clips, introduce your team, or tell your brand’s story in a fun way. No matter what you do, be yourself!
Utilizing Trending Hashtags and Sounds
Keep an eye on trending hashtags and sounds. Don’t solely rely on these, but I’ve seen a well-timed trend-related video double a client’s followers overnight.
Creating Quality Content
Quality trumps quantity here. I suggest investing time in learning TikTok’s editing features or hiring someone with video skills.
Refining Your Strategy with Analytics
Like any marketing effort, analyzing your performance is critical. TikTok provides detailed analytics that can help you understand what’s working and what isn’t.
Potential Challenges in TikTok Marketing
Keeping Up with Trends
TikTok moves fast, and keeping up can be overwhelming. But remember, not every trend is right for every business. Choose wisely. Don’t feel like you need to constantly be watching for the latest trends to stay relevant on the platform.
Consistent High-Quality Content
Consistency is key, but creating high-quality content regularly can be challenging. That’s why working with a team like ours can help keep you top of mind with your audience.
Navigating Algorithm Changes
Like any social media platform, TikTok’s algorithm can change, affecting your visibility. This can be frustrating but is a part of the game. We’re seeing some accounts with MASSIVE followings struggling to get views lately. Don’t let it discourage you.
How to Overcome the Challenges
Educating Yourself or Hiring a TikTok Marketer
Learning TikTok’s ins and outs takes time, but it’s worth it. Alternatively, consider hiring a specialist like us.
Implementing a Sustainable Content Strategy
Plan your content in advance to maintain consistency and quality. This will help you avoid content burnout as well!
Success on TikTok, like any platform, requires patience and resilience. Stay consistent, be responsive to your audience, and keep adapting.
The potential of TikTok for business growth is immense, whether it’s increasing your brand visibility, connecting with your audience, or driving sales. It’s an exciting platform that’s worth exploring. Remember, every business is unique, and what works for one may not work for another. So, stay authentic, have fun, and find what works for your brand.
Now, it’s over to you. Start your TikTok journey today. Feel free to reach out if you’d like personalized advice or strategy consultation. And, if you’ve already seen success with TikTok, I’d love to hear your story. Happy TikToking!