Nearly Half of Adults Say They Bought Something They Saw on Social Media

[vc_row][vc_column][ultimate_heading main_heading=”Social Media is Increasing its Influence on Buyer Behavior” main_heading_color=”#29aae2″ heading_tag=”h1″ alignment=”left” main_heading_font_size=”desktop:42px;” main_heading_font_family=”font_family:Raleway|font_call:Raleway” main_heading_style=”font-weight:bold;” sub_heading_font_family=”font_family:Raleway|font_call:Raleway” sub_heading_font_size=”desktop:24px;”]

Recent study shows that nearly have of adults have bought something they saw on social media.

[/ultimate_heading][vc_column_text]In a recent survey, SUMO Heavy Industries concluded that almost 50% of adults have purchased a product or service that they saw on social media in 2016.

As you can see in the chart below provided by Marketing Charts, 42% of respondents said that seeing a product on social media led to them purchasing that product.  Equally as much, 42% of respondents said that social media somewhat influences their purchase decisions.

There’s certainly some other insights you need to check out in that report, including which social network leads the pack on buyer influence.  Hint: It rhymes with TraceHook.


What does this mean to you?

It shouldn’t mean you need to evaluate whether or not to use social media as part of your marketing mix.  It means you should evaluate how well your social media plan is influencing your customers.[/vc_column_text][vc_empty_space height=”12″][ult_buttons btn_title=”Partner with us on Social Media” btn_link=”|||” btn_align=”ubtn-center” btn_title_color=”#082947″ btn_hover=”ubtn-bottom-bg” btn_bg_color_hover=”#29aae2″ btn_title_color_hover=”#ffffff” icon_size=”32″ btn_icon_pos=”ubtn-sep-icon-at-left” btn_font_family=”font_family:Raleway|font_call:Raleway” btn_font_size=”desktop:24px;”][/vc_column][/vc_row]