The Best Ways to Use TikTok for Your Small Business

In today’s digital landscape, it’s more important than ever for brands to find new ways to reach their audience. And with over 1 BILLION users on TikTok alone, it’s clear that this social media app is an excellent way to get your business in front of potential customers. If you haven’t heard of TikTok yet, what planet are you from? The video platform is one of the fastest-growing apps out there. Basically, it’s the Instagram for short-length videos and has gained popularity among teens and young adults. With such a large user base, marketers have begun leveraging TikTok as a means of driving traffic to their websites and blogs. If you’re looking to join them, here are some of the best ways to use TikTok for your small business.

Grow your audience

One of the best ways to use TikTok for your small business is to grow your audience. This is especially important if you’re using TikTok to drive traffic to your website. After all, you need a sizable audience to be able to take advantage of the traffic you’re receiving. Without a following, you won’t have anyone to send your content to. As you start to grow your following, you may want to partner with influencers in your industry to get the most out of TikTok. By partnering with influencers, you’re able to amplify your reach while also gaining access to their engaged audience. You can also jumpstart your following by using paid advertising on TikTok. The paid ads are an excellent way to drive more attention to your account and get it noticed by a larger audience.

Create branded content

Another excellent way to use TikTok for your business is to create branded content. TikTok is essentially a giant billboard for your brand with millions of users passing by each day. TikTok also allows for short videos and gifs that are perfect for short advertisements. With so many options, there are countless ways to use TikTok to promote your products, services, and other aspects of your business. When creating branded content for TikTok, there are a few things you should keep in mind. First, you’ll want to ensure you have the proper permission to post content related to the name of your business. In addition, you’ll also want to make sure you’re abiding by any copyright laws that may apply to your content. Try to create fun and engaging content that will hold the attention of TikTok’s audience while also communicating your brand and products.

Maintain an active presence

As we mentioned above, one of the best ways to use TikTok for your small business is to maintain an active presence. By this, we mean you should try to post on a consistent basis to ensure your account stays active. This will help to build a following and keep your content in front of people for longer periods of time. As with any social media platform, there are no set guidelines on how frequently you should post on TikTok. Instead, you’ll want to test different posting frequencies to see what works best for you. You may also want to experiment with different types of posts to see what generates the most engagement and keeps your followers coming back for more.

Drive traffic to your site

Another excellent way to use TikTok for your small business is to drive traffic to your website. To do this, you can create a link in your bio or in each of your posts that will lead people to your website. This is an excellent opportunity to gain new followers and also send traffic your way. After creating the link, all you have to do is copy and paste it in the appropriate field and you’ll be good to go. You can also try using an image in your posts to drive traffic to your website. Just make sure you have the proper rights to the image you use, and that it’s not copyrighted either.


When you use TikTok for your small business, you’re opening the door to a world of possibilities. TikTok can help you to gain followers, create brand awareness, and drive traffic to your website. With all of these benefits, TikTok is definitely one of the best ways to use TikTok for your small business.