Regardless of what social media platform you are looking to share your video on, there are different sizes that each platform will require for optimal viewing.
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Videos are a great way to drive engagement to your website or blog and are an even better way to promote your product, service, or brand. But the specifications and qualifications of your video can affect how it is received from the viewer’s end.
Since the ideal video sizes for each platform will vary, we have created an easy-to-use cheat sheet that will be pretty handy for those of you looking to create some new content.
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FACEBOOK VIDEO SIZES
Did you know more than 45% of Americans will spend more than an hour each week watching videos from Facebook? The amount of places you can share a video on Facebook alone is pretty mind blowing, which is why it’s important to know the perfect dimensions for each of these video-sharing options.
SHARED VIDEO POSTS
These are the automatic videos that play when you are scrolling through your news feed, and is the most common method of sharing a video on Facebook.
Aspect Ratio for Landscape: 16:9 (1920 x 1080)
Aspect Ratio for Portrait: 9:16 (1080 x 1920)
Recommended Aspect Ratio: 4:5 (1080 x 1350)
VIDEO ADS
Did you know that Facebook is one of the best ways to market products and brands? Facebook has many different options for video ads on their website, and they all have different requirements so make sure you pay attention!
Desktop News Feed Link Videos: Very similar to Facebook’s shared video posts, the desktop news feed link videos can show up on users normal feed or in the side right column of Facebook timelines.
Landscape Aspect Ratio: 16:9 (1920 x 1080)
Square Aspect Ratio: 1:1 (1080 x 1080)
Recommended Aspect Ratio: 4:5 (1080 x 1350)
INSTAGRAM VIDEO SIZES
Instagram, like Facebook, also offers numerous routes one can take when it comes to sharing videos on their platform. So whether you want your video on the IGTV viewer, on IG stories, or are filming an advertisement, we’ve got you covered!
INSTAGRAM FEED VIDEOS
Instagram offers users three different formats of videos: square, landscape, and vertical.
Landscape Aspect Ratio: 16:9 (1920 x 1080)
Square Aspect Ratio: 1:1 (1080 x 1080)
Vertical Aspect Ratio: 4:5 (1080 x 1350)
INSTAGRAM STORIES
Utilizing your stories allows you to feature your products for up to 24 hours and then save them on your profile for future reference.
Aspect Ratio: 9:16 (1080 x 1920)
IGTV
An additional feature through Instagram is their IGTV which allows for mobile-optimized viewing of longer videos than typically allowed on Instagram.
Aspect Ratio: 9:16 (1080 x 1920)
YOUTUBE VIDEO SIZES
Every single second of every single day you can expect an average of 300 hours of footage to be uploaded to YouTube. On top of that, and this sounds like a fake statistic because it’s so crazy, over 1 BILLION hours of content is watched every day. It’s safe to say that you probably want your YouTube videos to be perfect!
Video Specifications to Upload on Your Channel:
Maximum Video Dimensions: 3840 x 2160
Aspect Ratio: 16:9 (1920 x 1080) or 4:3 (1024 x 768)
TWITTER VIDEO SIZES
Twitter allows for in-feed video content in both landscape and portrait formats. It’s a simple way to share organic content. The specs below are also perfect for those of you that are buying paid Twitter video ads.
Maximum Video Dimensions: 1280 x 1024
Aspect Ratio: 1:2:39 or 2:39:1
LINKEDIN VIDEO SIZES
Yes, before you say anything, many professionals are using LinkedIn. And, yes, people actually share videos on this business-networking platform.
Maximum Video Dimensions: 4069 x 2304
Aspect Ratio: 1:2:4 or 2:4:1
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